The reason? The retailer’s annual sale will be offering 50% off all merchandise, which includes brands like Free People, Winter Kate, and Twelfth Street by Cynthia Vincent. If you need even more convincing, perhaps some premium perks will do the trick. Pop into the Santa Monica location on Friday, January 11 from 5 to 8 p.m. and enjoy complimentary wine along with $100 dresses from the likes of Parker and Mara Hoffman, and $50 denim from beloved brands such as Current/Elliott and Mother. Consider your Coachella suitcase packed!
When: Friday, January 4 to Monday, January 7
Where: Planet Blue Beverly Hills, 409 North Beverly Drive (near Brighton Way); 310-385-0557.
When: Friday, January 11 to Monday, January 14
Where: Planet Blue Santa Monica, 800 14th Street (at Montana Avenue); 310-394-0135.
Photo: Courtesy of Planet Blue