Breezy, bohemian surf style is one of those ineffable looks that's deceptively simple. Achieving a beachy, carefree vibe is hard to do right – but we can always count on Planet Blue to help us nail it! A picture-perfect Coachella lookbook is just one reason we love this one-stop shop for surf chic – not to mention their admirable effort to help stray pups!
If these beach-bum-meets-boho buys aren't enough to drive you wild, then we think this oughta do it: Planet Blue and R29 are teaming up to offer one lucky reader $1,000 big ones to spend at shopplanetblue.com! All you have to do is sign up for updates from R29 and Planet Blue. Hold on to your bikinis, girls – this is a monster wave of summer style!