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This month, Lululemon is unveiling a big revamp to its butt-hugging selection of workout pants: The Canadian retailer is now organizing them by "engineered sensation" instead of simply sorting them by silhouette. You can now pick your pants based on "feel" (yes, you read that correctly), choosing among eight styles read
For every brand that's killing it with the millennial market, there’s an unself-consciously uncool company trying to reinvent in order to grab those precious customers (and their disposable incomes). But how does an unhip name morph into one that those prized Gen-Y-ers care about? Lots of classic catalog brands have read