"One of the most versatile florals, it can be pulled in so many directions: fresh and crisp like a tea rose, fruity, or velvety and sensuous," says Wright. "Rose has associations with the perfume of older generations, and many fear that fragrances featuring this flower will smell powdery. But, it's so commonly used and most rose fragrances of recent years come across as youthful, stylish, and romantic. Recently Middle Eastern style fragrances have become popular and rose features heavily [in those]."
Viktor & Rolf Flowerbomb La Vie en Rose, $80, available at Sephora.