Little-Known Fact: Some Organic Brands Are Owned By Large, Non-Organic Corporations

Your fave cereal brands (think: Bear Naked, Wholesome & Hearty, and Kashi) are owned by Kellogg — yes, the same Kellogg that keeps kids spinning in the mornings with their Pop-Tarts and Eggo waffles. Meanwhile, Naked Juice is owned by PepsiCo and Walnut Acres and Health Valley belong to Hain Celestial, which used to be affiliated with Heinz.

It’s no wonder mega-food corps are pursuing ownership of smaller companies — organics are profitable to the tune of $30 billion a year…and growing. But, not every organic brand has sold itself to the big boys — Clif Bar & Company, Amy’s Kitchen, Lundberg Family Farms, Earthbound Farm, Rudi’s Organic Bakery, and Eden Foods all remain independently owned.

Photographed by Ingalls Photo