"All of the hair is being worn down, but each hairstyle depends on the girl's personality," lead hairstylist Shin Arima said of the '60s-influenced look. "Chloë decided on having different styles, and I didn't want to make the same hair for every person." To make the most of each model's natural texture, he worked AG Hair's Foam volumizer and Beach Bomb cream into hair before blow-drying, then styled by hand. (A familiar routine to those of us pressed for time in the mornings, no?)
As for the "protester" faces, key makeup artist Mark Carrasquillo was looking to bring a hint of the bad girl to an otherwise innocent look. "lt's not really '60s in the end, it's more aggressive," he said. "For a bit of edge with the sweetness, I wanted to make the eyes look tougher." To do so, he cut MAC's #7 and #12 false lashes in half, then glued them to make the eyes look smaller. Black cream shadow created an oil-slick effect on lids, but lips and brows were left bare. "I wanted the girls to feel totally real," he explained. Very real, and like we said: very cool.
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