- October 22, 2008
- On The Verge
Sleepy Head: Snoozer Loser's Dreamy Fall Collection

Here today, gone tomorrow—with all of the pop-up shops and limited edition lines out there today, you've got to keep on your feet to stay in the fashion game. But no worries, independent label Snoozer Loser has got your back. Founded in 2005, the brand has evolved from a small line of tees and skirts to what could be it's best collection yet—and it's sticking around. Designer Sonia Tay has created charming trapeze dresses, ruffly blouses, and cropped jackets perfect for fall. Scarab beetles and architectural images splashed across linen and silk fabrics are fresh takes on tired screen printing trends. Better yet, Tay hand prints and makes most pieces herself. Contrary to her collection's name, that seems anything but lazy.
To shop the collection, visit www.snoozerloser.etsy.com or visit Oak, 31 Gloucester St., Boston, (857) 362-7311 and Fact and Fancy, 75B Hoyt St. Brooklyn, www.factandfancy.blogspot.com. For more information, visit www.snoozerloser.com.
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