If you thought all of the Bay Area’s best surf shops were tossed off in the depths of Outer Sunset, guess again: We’ve had our eye on East Bay retail and art collective Oakland Surf Club for a hot minute now. With racks of archival magazines like Kinfolk and Lula, swimsuits by Mara Hoffman, and under-the-radar wares for dudes and gals alike, it’s no wonder this boutique is raising the stakes in the cool-kids shopping arena. So, when we found out two juicy scoops from the owners Ariana Serrano-Embree and Max Klineman, you know our ears perked up.
First, let’s talk about their shiny-new lookbook. Shot by Lauren Crew, the snaps are a vivid sweep of street-style snaps fit for impending BBQ days, all while effortlessly displaying Oakland Surf Club's awesome items. (Plus, any shoot that elegantly incorporates a green popsicle is automatically a favorite in our books.) The next bit? Remember master pop illustrator Justin Hager from our roundup of S.F. artists? Well, he’s collaborating with the shop for a one-of-a-kind shirt and skate-deck graphic, dubbed "Beach Boyz In The Hood." Come fete the rad team-up this Friday, complete with drinks and a performance by Ancient Wing. Get there on the early side, though — only 50 shirts and boards are available. This is one First Friday you do not want to skip.
Photo: Courtesy of Oakland Surf Club/Lauren Crew