NOWNESS, a must-see destination for the culturally curious, has lived in our bookmarks tab for eons. Now, the innovative hub for everything from renowned gastronomes to Norwegian craftsmen is coming to R29.
The bright lights of downtown Manhattan create a kaleidoscopic backdrop for model Soo Joo Park as she rides through Chinatown in filmmaker Marissa Kaiser’s luminous video. Korean-born and California-bred, Park is currently casting for this season’s shows (she's already booked Skaist-Taylor), and will feature in upcoming issues of Vogue Italia and Dazed & Confused. “The idea came from watching my boyfriend skateboard at night under the Manhattan Bridge,” explains Kaiser. “It struck me how easily skateboarders glide through the night lights, just floating in the air.”
Shot on a warm, late summer evening, Kaiser called on friend and cult-colorist Aura Friedman to recreate the season’s Technicolor hair trends with multicolored wigs mimicking the tonality of changing traffic lights, bright signage, and taxicab headlights. “I wanted to play around with these crazy neon and pastille palettes, but I also wanted to keep it pretty and not punky,” explains Friedman, who has worked with celebrity clients including M.I.A., Lady Gaga and Sky Ferreira, as well as Elle, French Playboy and V Man. “We wanted a feeling of wonder, but also something cinematic,” adds Friedman, “almost recreating the feeling of the old Times Square, just like in Midnight Cowboy.”