Hilary Rhoda In An Interactive Beauty Experience

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HilaryRhodaPhoto: Courtesy of Nowness.
NOWNESS, a must-see destination for the culturally curious, has lived in our bookmarks tab for eons. Now, the innovative hub for everything from renowned gastronomes to Norwegian craftsmen is coming to R29.

The power is in your hands in filmmaking duo Santiago and Mauricio Sierra’s highly charged interactive story. Inspired by 8-bit video games and their dad’s all time favorite film, Stanley Kubrick’s 2001: A Space Odyssey, the siblings created the interchangeable shorts featuring a helmeted Hilary Rhoda in four striking looks. Her bespoke, high-tech headpieces were added in post-production, while audio designers Golden Hum provide the aural backdrop — look out for a surprise from them while navigating the story. “We wanted to explore beauty through a playful lens by creating conceptual helmets that would encase facial creations,” says Santiago. “They’re a metaphor that makeup can be a shield to combat everyday life with.”

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Makeup artist Romy Solemani was behind the feline eyes, fuchsia cheekbones, and glossy ombré lips that help characterize the resulting dramatic visages. “There were hints of the '80s and '90s — Antonio Lopez was an inspiration and there’s a bit of Catwoman thrown in too,” she notes. As for the face behind the helmet, Sports Illustrated mega-model Rhoda was a no-brainer. “Her beauty is out of this world,” says Maurizio. “It reminds us of Pater Sato’s illustrations. She was the perfect choice.”

Starshift: A Ride With Hilary Rhoda on Nowness.com



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