What Happens When You Lock Milla Jovovich In A Glass Box

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embedPhoto: Courtesy of NOWNESS.
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With only a laptop, tablet, and smartphone at her disposal, Milla Jovovich is a wired, 21st-century alternative to sleeping beauty, concealed in a glass box in this excerpt from Future/Perfect by Tara Subkoff.

Shot at the Palazzo Malipiero during this year’s 55th Venice Biennale, the multimedia work serves up a witty take on the themes of consumerism and technology. The artist's longtime friend and collaborator Jovovich played the role of impulsive shopaholic who tweeted, facebooked, and skyped in character for six hours while being simultaneously streamed live online.

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With Malerie Marder as Director of Photography, today's resulting clip sees the actress spin out of control, ordering works from art-world heavyweights including Jeff Koons, Ed Ruscha, Barbara Kruger, and Julian Schnabel — amidst the buzz, cameos emerge from the likes of Derek Blasberg, who watched Jovovich get trapped in a sea of her own possessions. “It was an idea that came to me about the not so distant future and what could be next,” explains Subkoff, who became an indie darling for her roles in The Last Days of Disco and All Over Me, and co-founded the fashion line, Imitation of Christ, that briefly featured Chloë Sevigny as Creative Director and ran from 2000-2007 until it was revived last year. “It seems that is what we are all paying the most attention to: when you walk down the street in New York, no one even looks up from their iPhone or smartphone to look where they are going.”

Tara Subkoff x Milla Jovovich on Nowness.com



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