Aliza Licht, senior vice president of global communications at Donna Karan and the renowned DKNY PR Girl on Twitter, was one of the first people to capitalize on social media for a fashion house. With almost half a million followers and counting, Licht has created a voice we’ve all become addicted to. Only recently did she pull back the velvet ropes and reveal that she was the fashion girl behind this ever-popular Twitter handle.
What were we immediately interested in upon discovering her true identity? What she was eating while tweeting of course! We noshed on candy corn and licorice with Licht at the DKNY offices, and she answered a few questions for us on everything food and lifestyle…
Describe your ideal food day…
"One that doesn’t leave me having to secretly unbutton a garment."
What’s your drink?
"Cosmo pre-dinner. Red wine with dinner. Go ahead, judge."
What would your last meal be?
"That giant Crumbs cupcake. I’ve always wanted to dive into that — alone."
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How do you start your day on a good note?
"If I can drink at least half of my coffee before the little people wake up, I feel ahead of the game. If I can drink that AND shower before they get up, I’m pretty much Wonder Woman."
What are some of your healthy routines?
"I try to go to Exhale Spa at least twice a week. I love Core Fusion because it’s real exercise that doesn’t actually involve a lot of movement. I don’t really like moving."
What catches your eye on every menu?
"I love a good Roman Jewish Fried Artichoke or Burrata and Tomato. I also love the half Iceberg Wedge, although my husband gets angry at me for that one because it’s pretty much a joke that they even charge for it."
What are your favorite places to travel to?
"I get bored really quickly, and I need a destination with activities. You know those hotels that have no reception or TV, and they boast about how it’s so relaxing, blah blah blah…I hate those places."
What won’t you travel without?
"My blow-dryer. Hotel blow-dryers are child’s play. I need a very strong gust of wind!"
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Where do you draw inspiration from?
"I’m a very passionate person. I enjoy being happy, enthusiastic, and busy. I love seeing how much I can do in a day. Balance is very important to me. If I can work a whole day and be home in time to do homework, eat a meal together, and do what we call “hug and cuddle,” I feel accomplished. I’m president of the kids’ school PA; I’m a Gemini. What more can I say?"
What ingredient do you consider overrated?
"Parsley. Parsley sucks. My sister actually pretends that she’s allergic to parsley, because she hates it that much. People actually believe her. I mean can you even BE allergic to parsley? But since she makes such a big deal about it, I’ve realized that I also hate it. Why do ‘they’ think we all want it sprinkled on everything. It doesn’t taste good and it’s not even pretty!"
What ingredient are you convinced makes everything better?
"Duh, Cinnamon. Cinnamon is a bi-spice. It can be a foodie spice or a dessert spice. Take that parsley!"
Your afternoon snack…
"Ugh I’m the worst. I try NOT to have one, but my office is next to a candy store. It’s a medley of yogurt pretzels (the PR person for that one was a genius; it’s so not yogurt), licorice cherry bites, and candy corns. All year round. I never change."
What’s always in your fridge?
"Nothing exciting. I always try to have a bunch of fresh fruits, yogurt, veggies, eggs, and cheese. The kids get a home-cooked meal every night, but generally speaking, we order in. Although I am trying to cook more! Just not during the week…"
What’s always in your bag?
"Lots of makeup, iPhone, Blackberry…oh, and money. That’s always good to have around."
Your go-to recipe for eating in…
"I make a great roast chicken with garlic, paprika, and rosemary. It’s my mother’s recipe, and it’s better than anything I could find in a restaurant."
Favorite night of the week and why?
"Friday night! I always visualize Fred Flintstone (you’re probably too young to know this). He would always pull the legs of the Dodo bird to signify quitting time at 5 p.m. Friday night holds the promise of the whole weekend and the reward for the work week just finished. It’s perfect."
What’s a typical lunch at the DKNY office?
"Salad: mesclun lettuce, red beans, tomatoes, raisins, mozzarella, walnuts, peas, and corn with balsamic vinaigrette."
What are your favorite New York restaurants?
"I’m an Italian lover, so I’m pretty consistent in my taste – Rao’s, Scalinatella, Scarpetta. Basically, if there’s good, hot bread involved, I’m there."
If you could have a dinner party with five people, living or dead, who would be there?
"Elizabeth Taylor, Princess Diana, Jackie Onassis, Golda Meir, and Eleanor Roosevelt. There’s nothing better than a good girl's dinner. Am I wrong?"
On a quest for the next big thing in the food industry, sisters Danielle and Laura Kosann have begun the journey with The New Potato. Profiling chefs, restauranteurs, and celebrities alike with cuisine questionnaires, the world of dining has reached a whole new level of delish.