New, Gimmicky Jean: The Uplifting "Booty Up Jean"

The number-one thing that separates a good jean from a bad jean is how it makes your butt look—shapely, full, "Apple-y," are all spherical looks denim brands tell us we need to have. Now, we have a new adjective to aspire to: Elevated. These new Wranger jeans featuring Legally Blonde star Laura Bell Bundy promise to perk up your rear. Like two denim paws lifting your haunches into place, these jeans promise to shape your butt by the use of special darts and half-moon risers. Do you mind being permanently hugged from behind by two invisible ass-men? Does your bum crave the climate of a higher elevation? For $60, this is a no-guilt way to try out some different heights. (WWD)
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