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The holidays are all well and good. But, every beauty junkie knows that January is when the real cheer kicks in. Why? It’s when the drugstores of the world start rolling out their brand-new wares. It’s like a real-life version of Supermarket Sweep. You can pretty much restock your arsenal in one fell swoop, without doing any major damage to your bank account.
Beauty snobs, take heart: Just because you can buy these products at the drugstore doesn't mean you're settling. Quite the opposite, actually. Our favorite budget brands are upping the ante in 2015, releasing everything from argan-oil-infused mascara to BB cream for your hands, all boasting quality that rivals some of their department store counterparts.
Want to know what to be on the lookout for? Click through for 33 of our favorite new buys. Being a penny pincher never looked so good.