10 Designers Who’ll Be The Next Big Thing

Fashion Week isn't just about discovering your new YSL Tributes are really, really uncomfortable. Behind all the madness, there's a different sort of discovery—the thrill of finding a new designer who could be the next Wang or Proenza. And 10 of them? Frisson-central. We did our research and came up with a cheat-sheet of rising stars whose names you've got to memorize. Though they're all not quite household yet, to those in-the-know, these 10 young-guns are already generating a big buzz. Our list is democratic—fresh first timers stand next to already-profiled-in-Vogue lines; a Peter Som disciple might be uncomfortable sharing space with Gaga's go-to gal. But whether they're a few seasons old or fresh meat, each of our picks gives established names a run for their money. Study up now, or better yet buy…we know an investment when we see one.