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It's here! It's here! No, not Santa — Maison Martin Margiela for H&M finally is available in stores today. And if there is anything we appreciate as much as a daring fashion collection, it's a daring fashion lover. After all, it takes a pretty vehement fan to stand among the crowds, wait in line, and set yourself up for possible disappointment — as in your shoe size is sold out, and the candy clutch? Donezo.
For such a rare occasion, this shopping trip called for a little more style sophistication and spark. We set our photographer Uptown to the H&M flagship on 5th Avenue in NYC to scope out the crowd. The results: Let's just call them the icing on the cake for this killer collection. Skip ahead to see the snaps, and if you didn't make it to your local H&M today, well, we'll be seeing you on eBay.
Photographed by Erin Yamagata
Creative agency Joint London thinks it's high time that Santa got a makeover. After all, the man hasn't had a style rethink in more than 80 years, when Coca-Cola first put his mug — and introduced that fur-trimmed red suit — in the company's holiday advertisements. And, what better way to get Father Christmas on trend read
Whenever we open our closet door or pass by our entryway mirror, there's a faint echo of some adage that won't let us get dressed in peace: "Take off one thing before you leave the house." "Black and blue never go together." "Remember when Becca wore white to Gordo's house and spilled down the front of her shirt and read