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It's here! It's here! No, not Santa — Maison Martin Margiela for H&M finally is available in stores today. And if there is anything we appreciate as much as a daring fashion collection, it's a daring fashion lover. After all, it takes a pretty vehement fan to stand among the crowds, wait in line, and set yourself up for possible disappointment — as in your shoe size is sold out, and the candy clutch? Donezo.
For such a rare occasion, this shopping trip called for a little more style sophistication and spark. We set our photographer Uptown to the H&M flagship on 5th Avenue in NYC to scope out the crowd. The results: Let's just call them the icing on the cake for this killer collection. Skip ahead to see the snaps, and if you didn't make it to your local H&M today, well, we'll be seeing you on eBay.
Photographed by Erin Yamagata
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Some people develop an irrational rage when faced with a product they could make themselves. But for us, even if we had access to the same materials, the same embellishments, and the same starting piece, we are not Junya Watanabe. Our pants would just look weird instead of wonderfully weird. But for those of you with read