From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
French manis have long held the honor of being the go-to nail look for weddings, formals, proms — anything that involves a floor-length gown and three cans of hairspray. But, if you're swapping a big ceremony for City Hall or wearing minimalist separates instead of a tulle cupcake ball gown, you're probably not going for read
Working in the NYC nail industry
requires one be tough as, well... you know. When we started writing this
story, we weren’t sure exactly how difficult it would be. Two months ago, we began to look for sources in our usual way — walking into nail salons, speaking with
employees, and setting up interviews outside of read