From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Is it just us or has the term basic turned sour? It's the last thing anyone wants to be called anymore. But, the truth is, basics can actually be not so awful. In fact, basics can be (gasp) brilliant, and essie's fall collection is proof.
The brand has given us the reds, blues, and greens that we're always seeking come read
I remember the day I started biting my nails as if it was yesterday. A self-conscious 11-year-old, I was about to compete in my neighborhood swim team’s 100-meter individual medley relay for the first time. While it seems silly now, back then, it felt like winning was life or death. But, rather than calm myself with a read