From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
We don’t mean to brag, but New York City is the birthplace of a very important place: the nail salon. Back in 1878, an entrepreneurial woman opened Mrs. Pray's Manicure, the country’s first parlor for the treatment, filing, and buffing of nails. (Actual lacquer, as we know it, wasn’t invented for a few more decades.) read
Having created nail looks for Louis Vuitton, Marc
Jacobs, Derek Lam, rag & bone, and nearly every other
American runway under the sun, Jin Soon Choi is the ultimate fashion
girl's manicurist. She's been a constant presence on the beauty scene for well
over a decade — and, considering she's as personable as she read