From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Another holiday, another opportunity for seasonal nail art! While Thanksgiving nail art might not be as widespread as, say, Halloween designs, you best bet that on Instagram, some seriously talented nail junkies have been flexing their turkey-tracing talents. They've come up with super-cute, festive styles that celebrate read
We love our nail-polish colors, in all their pastel, neon, or jewel-toned glory. But, there's a whole lot more that goes into a proper manicure, including hand creams, nail treatments, and — you guessed it — topcoats, your mani's armor against the elements. (And, by elements, we mean your handbag.) Which topcoat reigns read