From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Deborah Lippmann's summer nail polish collection is made up of hues so vibrant, it's like the muted-grunge trend of last season has been electrocuted out of our lives. The '80s-inspired line is reminiscent of Play-Doh colors, in a rainbow of radiance we can't stop staring at.
As if the polish shades themselves aren't read
Seeing as it’s officially spring, I thought it would be fun to share my favorite nail polish hues of the season. I have my go-to year-round colors, of course (pastel pink and red), but I tend to switch up my polish routine as the weather changes. Here’s a breakdown of the top five colors I’m loving for spring. read
Feeling artsy? We teamed up with Nail Swag to bring famous artwork, to your nails! Piet Mondrian was a dutch painter who is known for his cubism-inspired artwork (he actually coined the term neo-plasticism) composed of mostly black, green, yellow, and blue cubes. read
With nail art frenzy in full force, chances are you are paying more attention to your fingertips than ever before and how they measure up against the latest DIY manicures your friends are Instagramming. Which means you’re probably very in tune with the imperfections that make your canvas not so ideal for your newest read