From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Los Angeles is brimming with manicure devotees, so to keep up with the city’s heavy polish-addict traffic, run-of-the-mill "chop-shop"-style nail salons have set up on nearly every corner. You know what we're talking about: walk-in storefronts that charge less than takeout lunch for a paint job. But thanks to The New read
Summertime wouldn’t be complete without beachy getaways, cocktails by the pool…and fresh manis and pedis, of course. Summer always gets me in the mood to use more color when it comes to picking a polish. This season, I’m leaning towards neon hues, subtle citrus tones, and a touch of sparkle. If you’re like me and read