From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
It's no secret that there's a bum-rush for the west coast happening right now, especially in the form of New Yorkers seeking more creative pastures. (See: Exhibit A and B.) Luckily for us, one of them is Sarah Gibson-Tuttle, the brains behind one of the most-stylish nail salons in Southern California. "When I first moved read
On the heels of The Honest Company fiasco, another company is receiving customer backlash, according to Jezebel. Indie brand Mentality Nail Polish is under fire after numerous users claim that its polishes are causing serious nail damage. Beauty blogs like The Mercurial Magpie, Imperfectly Painted, and Ashley Is Polish read