From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
If you were anyone in the '90s, you were most likely wearing some Hard Candy nail polish on your fingers. Baby-blue-hued Sky was THE shade of the decade and helped the line develop a cult following. The company then evolved into a mega-brand, and founder Dineh Mohajer ultimately sold it off to a larger company in order read
There are few beauty frustrations greater than having your perfectly polished nails start to chip a day or two later (right, ladies?). I eagerly jumped on the gel polish bandwagon when they first came onto the market, but after a while I had a mounting concern about the mini-tanning-bed-esque UV lights used in the process. read