From Gaultier to Hot Topic, many sly, enterprising marketeers have attempted to put colored polish on men's nails (and we're not talking about your Adam Lambert or Robert Smith here.) Indeed, bro-ish dudes high in guy-i-tude and chunky, full-beef manswagger represent a huge untapped audience in the beauty sector. A properly dudified nail polish could be a massive moneymaker.
The latest entrant in the bro-polish sweepstakes is Alpha Nail (get it?), a nail polish armor that comes in totally manly colors (Gasoline, Concrete, and Cocaine) dispensed out of a high-tech pen. Also, it covers up unsightly fungal infections, works as "war paint" during Mixed Martial Arts bouts (yes, you read that right), adds to your regular peacocking, and aids in "SEX" and getting "MORE OF IT."
Look, you may laugh at its website (indeed, you should...now), but if any nail polish armor brand is going to break into this potentially lucrative market, it's going to need at least triple the raging cojones as, say, Axe body spray. If not Alpha Nail (get it?), who? (Alpha Nail)
Whenever fall rolls around, I like to tone down my manicures with autumn-inspired hues. Usually, that means I steer away from bright colors — like fuchsia, tangerine and blue — and opt for polishes within the gray, purple and burgundy family. If you’re on the hunt for the perfect fall polish, here are six shades that read
There are two things we at R29 know to be true: We love our nails, and we love our pop culture. Put the two together, and it's like an explosion of rainbows in our hearts. Well, at least that's what it felt like the first time we laid eyes on the latest nail decals from the brain of Sara M. Lyons.
The artist, who fueled read