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Jun 15, 2011 9:00 AM EDT
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Inside The Super-Cool Digs Of Acrimony Owner Jenny Chung

Jenny, sitting pretty in a Zero Maria Cornejo Dress and Chie Mihara yellow platforms (not pictured) at her desk.

Many of us daydream of opening a super-cool shop all our own, only to have it blossom into something even bigger—a smash hit. As luck would have it, this is not fantasy but reality for San Francisco-native Jenny Chung, with her edgy (and not to mention mega-successful!) Hayes Valley retail spot, Acrimony. Stocked with anti-fit wares by moody designers like Veronique Branquinho, Nom de Guerre, United Bamboo, VPL, LD Tuttle, and others, this Bay boutique has become the to-go spot for ultra-hip, black-loving locals and tourists alike. And now that Chung has just signed a lease on a second yet-to-be-named location in North Beach, we thought it was time to check in on the girl-about-town, this time in her very own Inner Richmond crib, and chat with her for a little My Style Q&A.


A look at Jenny's light-soaked living room.

How would you describe the aesthetic of your apartment?
"The style is modern yet romantic. I don't like clutter or mess—I love when everything is actually where it belongs! I'm fortunate enough to have three bedrooms, so everything can be tucked away in its own place. Every morning, the sun shines bright through my living room windows. I don't have any shades or window coverings because I love the feel of natural light. This is what makes my apartment romantic, I don't have to force it with lace drapes or floral cushions."


"I need a big clock in front of me to keep me on schedule. I can get lost in work for hours at a time," says Jenny of her desktop accessory (left); Jenny in her backyard in a Vena Cava dress, Karen Walker shades, and Marc Jacobs patent wedges.

How would you describe your personal style?
"I often hear people say 'Wow, you look so different!' meaning yesterday I was dressed down, and today I'm dressed up. I'm sort of a chameleon—I can dress for any occasion. It mostly depends upon my mood. I usually get away with making my own Halloween outfit because I have lots of pieces in my closet that resemble costumes! One year, I was a tightrope-walker and wore a black tutu, which I normally wear out, and a black lace top. Another year, I was a 'Fafinette,' a character created by French female graffiti artist, Fafi. I wore striped socks, a throwback Nike denim hoodie, high tops, and a blue wig."


An ombre Prada handbag, one of Jenny's many investment pieces.