Sometimes virtual-reality is even better than hyper-reality (who could afford those towering Prada pumps anyways?). Following high-fashion's transition from screen shots to the big screen, retailers and independent designers are jumping on the bandwagon for their fall and spring lookbooks. Madewell presents models traipsing across their website's homepage in cozy autumn looks, while Alyson Fox's A Small Collection site features short clips of the designer doing laundry and shuffling through leaves in her latest pieces. Rebecca Turbow's cheeky video for her spring collection shows models changing in and out of versatile outfits at hyperspeed, and did we mention Shopflick's amazing product-bio films? Somehow, these charming, down-to-earth shorts are much more intriguing than a pretty catalog could ever be.