Mosley Tribes Makes A Sunny Spectacle Of Themselves In This New Campaign

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MT_SU12_CAMPAIGN_1-(dragged)-1-main Even though we sometimes get a (ridiculously unfair) bad rap for our lack of culture (haters clearly live in a cave), L.A. never stops igniting inspiration's flame. Larry Leight, O.G. Angeleno and founder of famed frames line Mosley Tribes, truly tapped that notion in his vibrant new summer campaign.

Full of sick specs on talented trendsetters about town, each set of sunnies has its own corresponding neighborhood and model attached; the Westside is a laidback pair, Hollywood's is a little more out there, Downtown is styled to discover, and Mid-Wilshire is all about wonder. The "tribe" includes a tattoo artist, musician, skater, and of course, fashion stylist. You can catch all of the pics on their rad, revamped site, and also peep some behind-the-scenes videos of the ingenues in their enviros (donning their sight-specific eyewear, natch)!

Photos: Courtesy of Mosley Tribes