First Look: Unionmade's New Women's Shop, Mill Mercantile

Drumroll, kids ... Unionmade's long-awaited womenswear shop, Mill Mercantile, has finally opened its doors. Featuring a slew of tomboy-friendly merch, the sprawling shop on the corner of 24th and Chattanooga in Noe Valley is filled to the brim with the same aesthetic found in Unionmade's storied menswear emporium in the Castro. Of course, that's on purpose.
“Women have always shopped Unionmade for themselves or their boyfriends [and] husbands," explains Mill's co-founder Todd Barkett. "So, we knew there was an interest there, but we didn’t want to water down the Unionmade concept with a whole new women’s line, so it felt better to just go after a totally new project that’s purely dedicated to really beautiful women’s goods.” Some of those beauts include button-downs from Gitman Bros. and Levi's Made & Crafted line, striped tops by St. James and Chance, Raleigh denim, Moscot sunnies, Dieppa Restrepo shoes, jewelry, Aesop apothecary items, and a pile of covetable magazines (Elle Decor UK, Anthology, Kinfolk) and books.
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Of course, the opening of the stylish store on the not-exactly-fashionable 24th Street strip is sure to open up the stroller-centric 'hood to a new clientele. And that's also something Barkett and team (including shop manager/designer Michele Janezic) are hyped about. “We’re really excited to open Mill in Noe Valley," he says. "It’s such an amazing neighborhood that really embraces and supports its local merchants. Plus, it’s closer to home. We can’t wait to meet all our new neighbors.”
Before you head over to check out the shop in person, peep our exclusive first look at Mill Mercantile, right here. Plus, mark your calendar for early September, when millmercantile.com will launch its full webstore online.
Photos: Courtesy of Mill Mercantile
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She's finally arrived!

Photo: Courtesy of Mill Mercantile
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The shop opens with a table dedicated to the stripe-happy label Chance.

Photo: Courtesy of Mill Mercantile
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We're loving those Mill canvas totes!

Photo: Courtesy of Mill Mercantile
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Sven clogs, Birkenstocks, and Il Bisonte leather goods fill this handsome shelf.

Photo: Courtesy of Mill Mercantile
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Trust, there is no shortage of stripes and nautical nods in this spot.

Photo: Courtesy of Mill Mercantile
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Mill's first campaign, seen in the background, was shot by fashionable-baby daddy Andrew Paynter and features local jewelry designer Vipada Wongpatanasin of Cinq.

Photo: Courtesy of Mill Mercantile
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Cozy goods, perfect for an S.F. fall ... or summer.

Photo: Courtesy of Mill Mercantile
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We're especially loving the Il Bisonte accessories, all the way from Florence.

Photo: Courtesy of Mill Mercantile
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Mill is the only independent retailer in the U.S. to carry the entire Aesop apothecary line.

Photo: Courtesy of Mill Mercantile
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A glimpse at the checkout counter.

Photo: Courtesy of Mill Mercantile
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Home goods for the minimalist line the back wall.

Photo: Courtesy of Mill Mercantile
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Tomboys, this shop is obviously for you.

Photo: Courtesy of Mill Mercantile
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Stationery and office goods can also be found.

Photo: Courtesy of Mill Mercantile
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Who doesn't love a cozy sock?

Photo: Courtesy of Mill Mercantile
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Visit Mill Mercantile for yourself at 3751 24th Street (at Chattanooga Street); 415-861-3373. Hours are Monday through Saturday, 11 a.m. to 7 p.m. and Sunday, noon to 6 p.m.

Photo: Courtesy of Mill Mercantile
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