1 Girl, 4 Looks: Local Beauty Guru Mercedes Parra
By Shani Silver, Photographed by Heather Talbert

How does living in Chicago affect your personal style (if at all)?
"I march to the beat of my own drum. My philosophy is when in doubt, do not match. Especially if it's straight off the mannequin. I struggle with this because large brands invest a significant amount of time creating "outfits" and stores curate clothes that go together. There are two possible outcomes. One, you will be wearing the same outfit as someone else at the party or two you are being set-up for designed obsolescence (meaning, that you will deliberately be ostracized next season by the very brand you are supporting)."
Photographed by Heather Talbert



















in NYC