If you're all about natural beauty, then we predict you're going to go head over heels for this new campaign by eco skincare brand Melvita, shot by art world It boy Ryan McGinley.
Photographed in gorgeous Ardèche, France, the remote area where the all-natural skincare brand originates, Melvita tapped McGinley, known for his photographs of naked folks frolicking through wide-open spaces, to give the photographs a raw, romantic, and "almost mystical" feel.
Of course, just like the brand itself, keeping everything au naturale and uber-organic was key, when it came to shooting the campaign. Therefore, the beautiful pictures you see after the jump employ all natural light, "real-women" models scouted on the street without a spec of makeup apart from a touch of blush, spontaneous poses, and — the unbelievable part — absolutely no Photoshop or re-touching of any kind.
Take a look at the ladies in all of their pure glory after the jump and hit the Melvita shop on Market Street (one of only three shops in the U.S.) for a sampling of the fresh products.
Photo: Courtesy of Melvita