If you're all about natural beauty, then we predict you're going to go head over heels for this new campaign by eco skincare brand Melvita
, shot by art world It boy Ryan McGinley
Photographed in gorgeous Ardèche, France, the remote area where the all-natural skincare brand originates, Melvita tapped McGinley, known for his photographs of naked folks frolicking through wide-open spaces, to give the photographs a raw, romantic, and "almost mystical" feel.
Of course, just like the brand itself, keeping everything au naturale and uber-organic was key, when it came to shooting the campaign. Therefore, the beautiful pictures you see after the jump employ all natural light, "real-women" models scouted on the street without a spec of makeup apart from a touch of blush, spontaneous poses, and — the unbelievable part — absolutely no Photoshop or re-touching of any kind.
Take a look at the ladies in all of their pure glory after the jump and hit the Melvita shop on Market Street (one of only three shops in the U.S.) for a sampling of the fresh products.
Photo: Courtesy of Melvita