If you're all about natural beauty, then we predict you're going to go head over heels for this new campaign by eco skincare brand Melvita, shot by art world It boy Ryan McGinley.
Photographed in gorgeous Ardèche, France, the remote area where the all-natural skincare brand originates, Melvita tapped McGinley, known for his photographs of naked folks frolicking through wide-open spaces, to give the photographs a raw, romantic, and "almost mystical" feel.
Of course, just like the brand itself, keeping everything au naturale and uber-organic was key, when it came to shooting the campaign. Therefore, the beautiful pictures you see after the jump employ all natural light, "real-women" models scouted on the street without a spec of makeup apart from a touch of blush, spontaneous poses, and — the unbelievable part — absolutely no Photoshop or re-touching of any kind.
Take a look at the ladies in all of their pure glory after the jump and hit the Melvita shop on Market Street (one of only three shops in the U.S.) for a sampling of the fresh products.
Photo: Courtesy of Melvita
Okay, okay. There's no need to start tossing shoe boxes out the window. No, not even if you desperately need a bit more closet space. But, it seems like we might have pinpointed THE very best black pump, according to math that is. Rank & Style has calculated the Stuart Weitzman Nouveau pump as the top pick for the classic read
Lately, it's taken nearly all our willpower not to think about sun rays, long weekends, and beach hair — from the actual beach and not a bottle. But, there's really no bigger buzzkill than hours of trying on bathing suits that epically fail to do your body justice. And, the fact is, your swimwear is probably the read