In an effort to provoke the thoughts and imagination of consumers, blog The Cool Hunter is launching Access Agency, an entity created to help raise the hip factor of already existing brands. First up to the plate? McDonald's—which TCH transformed into McFancy, an "upmarket temporary McDonald's store that launches at Fashion Weeks across the world." And let's be honest here, who wouldn't want some fast food between all that running around? Of course, this initiative exists only in the minds of the good people at The Cool Hunter (no fries at NYFW for you!), and not actually going to accompany the McCafes in the tents. We're beyond bummed, but we'd love to see some of our favorite trashy snacks get this luxury lift. Gold-dusted Oreos, anyone? (The Cool Hunter)
Now readingMcDonalds Goes McFancy: Your Favorite Fast Foods Get A High Fashion Makeover!