From HATCH To Hospital, The Ride Has Never Been Smoother
Whether it's your first trip to the maternity ward or third, the hurried journey to the hospital is usually remembered as chaotic, uncomfortable, and loud. There's no denying that the end result is beautiful, but that final car ride to starting a family can be, well, less than glamorous. Until now… Read More
May 15, 2013 5:00 AM EDT
This Is What Karl Lagerfeld Would Have Kate Middleton Wear
We’re beginning to feel rather sorry for Kate Middleton — well, only a little. We can only image how daunting (and intimidating!) it must be to have one’s every move scrutinized, all while pregnant. But the flip side of the situation is that Karl Lagerfeld designs dresses, just for you. Yes… Read More
May 2, 2013 12:20 PM EDT
Finally! A Hatch Collection That ANYONE Can Wear (Pregnant Or Not)
While we've been longtime fans of HATCH and its cool and comfy before-during-and-after maternity wear, this summer, it has decided to launch its first-ever non-pregnancy collection, appropriately called PLAGE.
As breezy as a summer day in Montauk, PLAGE — French for "beach" — equips us with chic… Read More
Apr 20, 2013 10:00 AM EDT
Expectant Mothers Everywhere: Zara's Got Your Get this: Zara has just introduced a maternity line to its e-commerce site, and there's nothing we don't love about it. From the drop-waist tunics and live-in chambray to the mere fact that you can find all of the pieces under the site's category, entitled "Mum" (too cute, right?), we're completely obsessed… Read More
Mar 20, 2013 7:00 PM EDT
Like A Van-Driving Mom Of Yore, Kate Middleton Wears A "Baby On Board" Pin
There is that socially awkward moment when you are sitting on public transportation and you see a woman who you can't quite tell is expecting, and there is a brief moment of panic: Should I get up to offer her my seat? If I do, and she isn't currently expecting, will I offend her? It's a tricky situation… Read More
Feb 14, 2013 7:00 PM EST
Today Only: Make A Baby, Get A Free Crib
With all that wining, dining, and wonderful, loving sexytimes, Valentine's Day is definitely good for babymaking. So, if you're Australian (or know someone who is), and in the market for a new addition to your family, you might want to keep your fingers crossed tonight because serious savings are… Read More
Feb 1, 2013 6:00 AM EST
Oh Look! Kate Middleton's Engagement Dress Got A Maternity Makeover
Most mamas-to-be spend their days searching in vain for comfy maternity clothes that will fit their bumps while still bearing at least a passing resemblance to their non-preggo style. Not Kate Middleton, though, who need only look to her pals at Issa for the perfect baby-on-board wardrobe.
While the… Read More
Dec 11, 2012 1:00 PM EST
Pitch-Perfect Holiday Pregnancy Style, From Target's Own Baby-Bump Guru
When it comes to translating your style into maternity wear, it might feel like you need to learn a whole new language. We wholeheartedly believe that dressing for the bump can be exciting, fun, and yes, chic, but you also want to make sure it's comfortable, flattering, and still feels you.
Therefore… Read More


















in NYC