Photo: Courtesy of Louis Vuitton.
You're either a fan of Louis Vuitton monograms or a vehement hater — there's really no in-between. The tessellating LV pattern already conjures pretty strong feelings when it's on shoulder bag. So, imagine the joy (or outrage) that a monogram can inspire when each one of those logos is the size of a person.
The French luxury brand erected a 30-foot-tall, 112-foot-long installation as a part of its advertorial exhibit, "The Soul of Travel," in Russia's Red Square. Occupying the same space as Lenin's mausoleum and Saint Basil's Cathedral, the temporary exhibit violates Russian advertising laws. Louis Vuitton will be forced to remove the two-story trunk, despite its little nods to Russian history (the trunk is monogrammed with P. W. O. in homage to Prince Wladimir Orloff). Sergei Obukhov, a Russian official and member of the Communist Party Central Committee told The Wall Street Journal, "This is a sacred place for the Russian state. There are some symbols that cannot be trivialized or denigrated."