Once upon a time — 20 years ago in fact — buying clothes required getting up, showering, eating breakfast, and dressing, then taking some sort of transport to the nearest urban metropolis and wearing ourselves out traipsing around shop after shop. Can you imagine such a thing today? Now that we’re well into the 21st century, we've virtually forgotten what shop facades look like. We spend our mornings before work in bed cheekily filling basket after basket, making endless wish lists (which we’ll later send out to our beloveds, friends, and parents), going between stores comparing, and clicking our way through to the checkout — all without even having to put on underwear. Isn't modern life bliss?
The reason behind this new found happiness: e-commerce, making life so much better for our wardrobes and time schedules. As an ode to its 20th anniversary, we’ve gone and rounded up the very best that Britain has to offer. From designer labels to hard-to-find buys, and wish-list worthy lingerie, click through to see (and then shop) our edit. Oh, and the best bit? They’ve all got international shipping. Fist pump, browse, and add to basket.
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