• Dedicated Feature
Mar 18, 2013 2:40 PM EDT
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Inside R29: We Put Our Denim To Work
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Philippe von Borries, Co-Founder
"I don't experiment. Putting new things together would raise far too many questions in the morning than I can handle. My wardrobe consists of jeans, infinite casual button-downs, and many long-sleeve shirts (my other go-to). Subtle things that are probably indistinguishable for most people (a seam, stitching, the fit of a collar) make the difference from a decent piece of clothing that will hardly ever see the light of day to one I will wear forever. My formula for dressing is very functional and, to most people, it probably looks like I wear the same thing every day. But it's my uniform and it works."

Levi's 501 Original Fit Pants, $78, available at us.levi.com.