Inside R29: We Put Our Denim To Work
Andrew Abshere, Director of Product Management
"I like denim's workwear heritage. You should beat them up. It only makes them look better. I've been working on one raw denim pair for about three and a half years now. They were absurdly uncomfortable for about six months, but now I absolutely love them. They fit perfectly, are super soft, and have all the cool details (fading, fraying, etc.) that you get by wearing the same pair of jeans for three-plus years."
Levi's 501 Original Fit Jeans, $64, available at us.levi.com.
in NYC