Beer. Scruff. Fishing. Trucks. These symbols of masculinity are at the heart of the latest collaboration between Levi's and Filson for fall '12. While we don't necessarily condone a macho stereotype, for this third-of-its-kind fashion collab, we found ourselves on board. In keeping with their utilitarian roots, Filson by Levi's pairs wool and denim to create the perfect line for the fashion-forward fisherman, featuring a model who could convince us to spend a day (or a lifetime) in the wilderness.
In keeping with Levi's Go Forth campaign, which has used verses of classic American poetry from Charles Bukowski (Laughing Heart) and Walt Whitman (Pioneers! O Pioneers! and America) as sources of empowerment, the lookbook is inspired by environmentalist and author John Muir. His quote, "I only went out for a walk, and finally concluded to stay out till sundown, for going out, I found, was really going in," acts as the visual narrative's central theme.
As Muir suggests, the team-up offers tons of versatility — from an Into The Wild moment to the concrete jungle in the same wardrobe. Beginning with the classic Levi's trucker jacket incorporating Filson's well-known oil-tinted cloth, the menswear line covers all the bases: Hats, jeans, a wool fishing shirt featuring a front pocket for storing your catch of the day (kidding, sorta), and a John Muir-approved set of tote bags.
Photo: Courtesy of Levi's