Photographed by Erin Yamagata.
Truth: There's nothing quite like the perfect pair of Levi's®. Best part is, as they wear and tear, you'll only want to rock them more and more, because they've become a little part of your life — customized by time.
Well, come this Thursday, September 5, we're giving you a shortcut to making your Levi's® distinctly, delightfully yours. We're hosting the first of our I-DIY Denim nights at the Levi's® Store at in Soho on Broadway, between Spring and Broome from 6 to 9 p.m., complete with a full crafting table, customizing supplies, and everything you'll need to make your Levi's® Trucker, Western, and 501® picks one of a kind along with 20% off purchases that night. On top of that, we'll be teaching you how to make mixed-media collars and other tricks, all under the supervision of our own I-DIY editor, Chloe Daley, and the crafting master Jenni Radosevich of I Spy DIY. Oh, and if you use Levi's® #MakeOurMark hashtag on your Tweets or Instagrams from the event, you'll be entered to win two tickets to the kickoff event in NYC of Station To Station, a public art project made possible by Levi's®.
So, really, what excuse could you have for missing a night of crafting denim, craft doughnuts, and craft beer? Honestly, we don't want to hear it. Just book a spot (and guarantee your 20% off your purchases that night) by emailing email@example.com, and show up ready to DIY.