Le Tigre Makes Fun Of Tiger Woods (This Time On The West Side Highway)

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We're always up for a Tiger joke, and if the New York Post is any indication ("I'm A Cheetah!", "Tiger's Birdies", and our favorite, "Tiger's Short Drive"), you guys do too. Just in time for the two-timing Woods' return to the Augusta Masters, Le Tigre , our go-to for soft polos in Skittle-brite colors, is debuting a gigantic billboard this Friday on the West Side Highway (at 57th Street) to poke some fun at the golf legend. Their new slogan—"Golf's Original Tiger. For Those Who Play A Round" is sure to make Nike rethink their sponsorship. And if that wasn't punny enough, 100% of the profits from the Le Tigre polo ($32) go to organizations that help young people "get on course" and "stay on course." Cheating never looked so good.
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