Jamie Bochert Headbangs to Alber in Lanvin's 2010 Campaign

lanvin-2010-campaign-jamie-bochert.jpg
No matter how pretty a dress might be, what's the point if it's only good for standing around awkwardly because it's just too fragile to do anything else with it? Busting a seam, crushing a flounce, or exposing just a little more of yourself than you meant to are all casualties of Way Too Expensive Dress problem. But fret not, says Lanvin! With Alber Elbaz's frocks for spring, you can do like Jamie Bochert in these Meisel-shot ads do, and rock them like a hurricane. Bochert got the gig by proving to Elbaz that she has moves; Recently, she ran 12 blocks to chase down a purse snatcher...and succeeded! While in shoot, "She moved so fast, even the chandelier was moving with her," said Elbaz. "That's the kind of girl I like." And frankly? Us, too. Bust a move, lady!
See the best fashion campaigns of 2009.
Advertisement

More from

What do you call a price increase that goes from around $240 to nearly $10,000? Words like strange, confusing, and even exploitative may come to mind. ...
It's safe to say that a home — especially in New York City — will be one of the biggest purchases you'll ever make in a lifetime. But let's be real here: ...
What a week it’s been, stargazers. First, we were told our Zodiac signs have changed, that there's now a 13th sign, and that apparently everything we ...
DIY cotton candy ice cream that doesn't require an ice cream maker? Winning
Some trends are easy to dive into head-first: Give us all the athleisure in the world, and we're definitely not complaining. Because no matter how many ...
Meera Menon's latest project, The Press Conference, is a short film about a conservative governor preparing to address a crowd of reporters in the wake of ...
Election Day lasts just one day — a 24-hour culmination of the seemingly never-ending campaign season. But we’ll spend the next two, four, six years ...
(Paid Content) We don't just appreciate an inspired ensemble. We want to know the whole making-of story behind it. But in Style Roots, we're going one ...
No one goes through life trying to be a horrible person. But sometimes, it's a challenge to go that extra mile (or even just a few steps) out of your way...
The Pfeffermans are back! To quickly get up to speed, check out our Binge Club for season 2. Already set? Let's get this started. Episode 1: "Elizah" ...
What can you do to make the candidates first head-to-head battle as pleasant as possible? What is the secret to keep yourself smizing as you listen to the ...
Carlton Banks, your moment as a fashion icon has come. On Wednesday, Miuccia Prada showed a collection that, at first glance, might not immediately remind ...
As long as Harry Potter fans keep rewatching the beloved movies, they'll keep finding new reasons the series will make you cry. The latest discovery? Harry...
Fact: When a woman turns 30, she can do whatever the fuck she wants. To be sure, a woman can do just about anything just about anytime she wants. The ...