[UPDATE: This story was originally published on August 10.]
Long ago, we pledged our allegiance to Kristin Reiter’s unique take on everything from killer kicks and pre-viral vids to profound life advice. The bleach-y keen half of the beloved blog Bleachblack also serves as Nike's design director and she’s worked her badass off over the years, helping put C&C California on the map and drumming up that rad RVCA collab with Erin Wasson, for starters.
Since she’s pretty much the woman every aesthetically minded lass aspires to be when they grow up (us included!), we tapped into Reiter's style steez for a day. And, after palling around on set with the lady, we learned that there's way more to the fair-haired hottie than what you see. Click through to our profile for some serious SoCal style (and business) inspiration!
Photographed by Luke Wooden