Don't Call It A Comeback — Juicy Couture Is Better Than Ever

There was once a time when anybody who was anybody owned a Juicy Couture terry tracksuit. It was the status symbol for celebrities and high schoolers alike. But, just cause the early aughts are over doesn’t mean the brand is. In case you were wondering, Juicy is alive and well with a brand-new, refreshed collection. Imagine the terry sweatsuits of yore along with bomber jackets, home decor items, and, of course, charmed jewelry — all sold exclusively at Kohl's.
With the retailer's various designer offerings, like last spring's Peter Som collab and this season's Elie Tahari collection, Juicy Couture was a logical addition. Naturally, a celebration was in order.
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Last Tuesday's party brought out celebrities Maria Menounos and Nikki Reed, as well as fashion bloggers Rumi Neely, Jennifer Grace, and Kimberly Pesch to name a few. All made the trek up the Los Angeles hills to the glamorous James Goldstein residence. (FYI, this is the place where Drew Barrymore’s Charlie’s Angels character dangles from a sheet out of the window while buck naked.)
It was a night that included a wall made up of real roses (Kim Kardashian-style), an Instagram printout booth, an Essie-stocked manicure station, music from DJ/blogger extraordinaire Hannah Bronfman, and just about the best view of Los Angeles you can get. But, no Juicy Couture shindig would be complete without an opportunity to bedazzle a pair of your very own terry track pants. Yes, that happened at the Crystal Ninja DIY Station — and it was just as awesome as it sounds. Click through to see all the juicy highlights of the night.
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Angela Weiss/Getty.
We weren't exaggerating about the wall made of flowers. Actress Nikki Reed smiles with a Juicy wristlet.
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Photographed by Steven Meiers.
Hashtags make everything official. The Kohl's and Juicy collab is happening now.
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Photographed by Steven Meiers.
The DJ of the evening, Hannah Bronfman in a leopard-back tank top and Fashiontoast’s Rumi Neely wearing a chain necklace, both from the collection.
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Photographed by Steven Meiers.
We challenge anyone to top this view of Bronfman’s DJ setup.
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Photographed by Steven Meiers.
Okay, the view inside the James Goldstein Residence is pretty great, too. Guests lounged on pink and white Juicy throw pillows from Kohl's.
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Photographed by Steven Meiers.
Seriously, is this house for sale? The pool has little windows along the side that could be used for underwater photo shoots.
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Angela Weiss/Getty.
Actress Maria Menounos gets in on the flower wall action. Menounos' black pant jumper is topped off with a charm necklace by Juicy.
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Photographed by Steven Meiers.
Eat.sleep.wear’s Kimberly Pesch (in a graphic print T-shirt from the collection), actress and blogger Grasie Mercedes, and Bethany Struble of Snakes Nest (both in Juicy jeans) are picture ready.
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Photographed by Steven Meiers.
Guests were able to choose a Juicy Couture-inspired nail art design, using Essie polishes.
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Photographed by Steven Meiers.
Introducing the Instaprint station where guests were able to shoot and print their photos immediately. But, the fun doesn't end there. You can see all the Insta snaps with #JuicyKohls.
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Photographed by Steven Meiers.
Actress Erica Luttrell and on-air fashion correspondent Amanda Garrigus smile for the cameras.
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Photographed by Steven Meiers.
Now, that is what we call a party hat.
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Photographed by Steven Meiers.
Didn't think the DJ booth could get any cooler? As the sun set, it lit up in pink LED lights and sparkled with Swarovski crystals.
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Photographed by Steven Meiers.
Bronfman sandwiched by Sama and Haya Khadra at the DJ booth.
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Photographed by Steven Meiers.
Our very own VP of brand experiences, Anna Plaks, wearing a Juicy necklace, with fashion blogger Annabelle Fleur in a tee from the collection.
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Photographed by Steven Meiers.
Catching fashion blogger Leore Hayon of The Girl Habit dancing, cocktail in hand.
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Angela Weiss/Getty.
Reed at the Crystal Ninja DIY station getting her Juicy floral scarf bedazzled, because we can all use some extra sparkle.
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Guests exchanged Kohl's Cash tickets for hoodies, sweatpants, and tanks that they were able to customize with crystals.
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Angela Weiss/Getty.
Bronfman holding up her crystallized velour sweats by Juicy.
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Photographed by Steven Meiers.
Another happy partier with her bedazzled Juicy swag.
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Photographed by Steven Meiers.
And, that’s a wrap!