Somehow, right under our noses, keychains went from actually holding keys to adding an extra dash of character to our every day bags. The traditionally functional item is no longer just for keeping track of everything floating around your bag: It's a way to personalize a purse so many others might have, or to give new life to a tried and true bag. And while we can probably all thank Fendi for making anthropomorphic poofs cool, other brands are using the moment to show that you can (and should) inject a little bit of oomph into your go-to carryall.
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