By Brenna Egan, Photographed by Molly Cranna

From Left: Paulina Sevilla, 23, E-Commerce Content Manager; Heather Serden, Digital Content Intern; Luis Hoffer, 30, E-Commerce Director
What does your role encompass from day to day?
Luis: "Navigating the creative practical maze that is my mind."
How did you score your gig?
Luis: "Kelly and I arm wrestled, and if I won I got the job."
Why do you think your personality is best suited for the company?
Luis: "My personality is pretty chill and it's good to be chill when the stakes are high."
What's been your most memorable moment with the company thus far?
Luis: "Setting off the office alarm and explaining to the cops that I was the new guy."
What's the biggest perk to your job?
Luis: "The awesome parking."
How would you describe your work environment in five words or less?
Luis: "A creative, dynamic explosion sandwich."
What item have you been lusting after?
Luis: "The Brass Kaleidoscope, but 18 inches because it's the baller edition."
Paulina: Kelly Weasrtler Jacket and Jewelry, James Perse T-Shirt, Taverniti Pants; Heather: Kelly Wearstler Jacket; Luis: Riviera Club Shirt, John Varvatos for Converse Jacket, rag & bone Jeans



















in NYC