Keds Does Colorful Ecofriendly Fun With a New Loomstate Collab

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While we love to champion all things new and innovative, there are some things that are just timeless, like a simple white tee or black heel. But Keds, which has been putting out understated kicks for nearly a century, is shaking things up with an eco-conscious update to their tried-and-true, old-school shoe. They've partnered with Loomstate, designer Rogan Gregory's green label, and produced five organic styles of the classic for summer. The collection is only being sold at Barneys for $75, but with a percentage of proceeds going toward environmental concerns, you can definitely feel good about buying into a green footprint.

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