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This Alt Makeup Trend Is About To Be EVERYWHERE

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    The words “punk” and “goth” carry a certain connotation. They each stem from an alt-music scene, one that often conjures up images of piercings, lace, leather, and general badassery. So when we started seeing goth makeup popping up on the runways during Fashion Week, it gave us pause. Were we edgy enough to pull off a look like black lipstick? The answer is yes, and so are you.

    Case in point: Katy Perry at New York's most fashionable costume gala. Our girl made goth-inspired makeup look good with a black lipstick from her new collection with COVERGIRL. We don’t have to tell you that Perry pushes the boundaries in the beauty department to begin with — lavender hair and mega-bright lipstick shades are not for the meek at heart — so it was no surprise to see the rebellious pop princess debut a darker look for the Manus x Machina-themed gala. She even inspired us to switch up our own beauty routines.

    Armed with nothing but the Katy Kat COVERGIRL line (which was in fact created by Perry herself), makeup artist Brit Cochran helped us dream up four nonconformist beauty looks — including everything from purple lipstick to blue-tinged lashes — to unlock our inner badass. You don’t have to wear all-black everything or have a platinum album to pull them off, you just need a desire to break the mold.



    Photographed by ; Styled by ; Hair by ; Makeup by ; Nails by ; Modeled by ; Modeled by

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  2. Photographed by Jerome Corpuz.

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    Nothing But Noir
    Black lipstick may feel like the most audacious look of the bunch. But if you pick your products with care, it's just as easy to pull off as your go-to shade. For this look, choose a demi-matte versus a traditional matte finish, like COVERGIRL Katy Kat Matte Lipstick in Perry Panther. The formula was created specifically to combat the drying, flat-finish effect some matte lipsticks have. So while it feels moisturizing on (read: seriously comfortable), it does dry to just a touch of subtle sheen.

    Simone Rocha dress.

  3. Photographed by Jerome Corpuz.

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    Keep the rest of your look light and fuss-free. Our favorite finishing touches: just a subtle swipe of neutral glossy shadow on the eyes and a wash of warm pink blush.

  4. Photographed by Jerome Corpuz.

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    Lash Out
    Goths aren't known for their colorful tendencies. But when you pair a thickly winged eye with blue mascara, you'll feel more punk than precious. One thing to keep in mind, though, is unless you have baby-blonde lashes, a coat of the colorful stuff can be quite subtle. Make it a focal point by keeping the rest of your look nude all over.

    Chris Habana earring.

  5. Photographed by Jerome Corpuz.

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    Katy Kat Mascara in Perry Blue contains a blend of waxes that go on quite wet, so you'll get dark color without those running-out-the-door smudges on your lids. After applying it, Cochran amped up the cool hue by drawing in matching liner along the entire lower lashline.

    RED Valentino top, Topshop tee, Chris Habana earring.

  6. Photographed by Jerome Corpuz.

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    Spread Your Wings
    We'll level with you. There isn't anything particularly punk about a cat-eye. But Cochran used a rule-breaking technique that shows more is more. Add a swipe of subversive, lavender lipstick to really eschew your typical Monday-to-Friday look.

    Topshop jacket, Meredith Kahn earring.