OMB: Nail Art DIY From Justin Bieber's New Polish Collection
We've known that Justin Bieber was launching a new range of nail polish, but now we've got more 4-1-1 on the stuff than we could ever need thanks to a Belieber, who was enlisted by Nicole by OPI to post an informative but super awkward Youtube video. The new range of nail polishes, actually entitled "One Less Lonely Girl", has Justin Bieber inspired shades (really?), designed by the fans, for the fans—proceeds from sales will go to Pencils of Promise, a charity that helps build schools for children in third world countries. The colors include a sparkly "Me + Blue," a metallic violet "One Less Glitter Girl," a deep "OMB" (Oh My Bieber!) red, a rich dark, "Prized Possession Purple," the silver "Give Me The First Dance," and our favourite, "Step 2 The Beat Of My Heart", a clear topcoat with tiny little sparkling hearts through it. The vid stars a faceless girl who is giving us major lulz with her punchy remarks ("get creative with it!")—future SNL skit, right? While the shades are cool, and they will probably make a bajillion dollars, we just have to ask how happy Biebs will be in, say, ten years looking back at this project. Word on the street is that his mom is pissed. Sparkly, but pissed.