Would You Ever Wear 'Jessica Simpson'-Branded Diamonds?



When we heard the news that Jessica Simpson’s fashion empire was a billion-dollar business, we could barely believe it. But now, the former-singer is upping her accessory game by adding diamonds and “fine” jewelry to her repertoire. In what will be her 22nd retail category, the former Newlywed has teamed up with Zales to create diamond pendants, earrings, rings, and bracelets that will range in price from $79 to $999. With rumors that she’s tying the knot this summer—and that she bought her own ruby and diamond engagement ring—perhaps all the wedding talk inspired her latest diamond deal. (WWD)