We're always wistful when we leave foreign cities with rad labels that aren't available in the US. So, imagine our thrill when we heard that JNBY, or Just Naturally Be Yourself, opens in SoHo tomorrow. The women's RTW brand, founded in China, was always a must-stop for sartorially savvy tourists across the globe (there's 500 standalone stores throughout Asia, Europe, and Canada). Now we can get in on the action, with an architecturally cutting-edge boutique that sells the whole range of their spring '10 collection. There's beautifully tailored outerwear, slouchy sweaters, distinctive cuts, and a muted color palette that's all a little Jil Sander meets Helmut Lang meets Issey Miyake. And because they want the coolest shoppers to hit the floor for their grand opening, JNBY is giving you a 20% off all-day discount tomorrow. And now you don't have to travel to Shanghai to use it!
75 Greene Street (between Spring and Broome streets); 212-219-2529; Tuesday 1-7p.m.
Above, photo by Elizabeth Lippman