It's difficult not
to fall under Janina Joffe's spell. Whether she's joking about Marnie singing Kanye West on Girls
or showing off the basketball and NBA Barbie perched on a bookshelf piled with every art tome on the planet, the director of online gallery East of Mayfair
simply radiates light. Much like her platinum crop.
Raised in Germany with her sister, model/actress Jessica
, before going to university at Oxford, Joffe now calls East London home, where she works from a two-bedroom flat that's, not surprisingly, covered in framed art. An apt nod to her career as a nurturer of artists young and old, we think.
Further inside, a peek into her wardrobe reveals some masterpieces of a different sort, including vintage designer duds once worn by her mother and straight-off-the-runway scores
that were seemingly made for her lithe frame.
So, we got the gallery gal to show us how she pairs pretty pastels and florals with boyish basics
, and remind us why we seriously need to start raiding our
Photographed by Eva K. Salvi