• Best Of
Dec 2, 2012 7:05 AM PST
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A Berkeley Boutique Owner Shows Off Her Insane Style And Store

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We're noticing a cool, earth-toned color palette — do you guys aim to buy items that fit this hue scheme?
"Twice per year we clear out the entire store, install new collections, and have a huge party with a different theme. Depending on what we've been working on, the store will have a completely different palette each season. This fall we're going to feature a lot of black, white, and aubergine, with a special focus on texture and luxe synthetics."

A pair of earth-toned oxfords sit pretty in the shop.

Photographed by Molly DeCoudreaux

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