Io Echo Dishes On Kimonos, Nocturnal Tendencies, & Goths On Ecstasy

io-echo
Dark, stylish, and atmospheric, L.A. shoegazers IO Echo combines big guitars with a '90s-goth-meets-East-Asian sensibility. (The band's Facebook page describes its style, quite accurately, as "pastel doom.") While IO Echo has only just released its debut LP, Ministry Of Love, the band has already toured with Garbage, opened for Nine Inch Nails, and scored the Harmony Korine/James Franco film Rebel. Not too shabby. Comprised up of Los Angeles-via-DC lead singer Ioanna Gika and the U.K.-born Leopold Ross, the band is currently in the middle of a tour behind its new record. We caught up with Ioanna and Leopold at Coachella to talk summer festivals, IO Echo's unique style, and how Ioanna bonded with Jeremy Scott over a shared love of kimonos.
So, we just caught your set, which was great. How was it up there for you guys?
Ioanna: "We played at noon, and it was totally packed. We didn't know what to expect. But we were thrilled — getting to play Coachella was a dream come true."
Leopold: "Yeah, it was an honor for us to play Coachella. It's a big thing, at least in my life. It's my favorite festival. I've been here a bunch of times as a fan."
Your style seems to gravitate toward darker environments. Did playing out in the open, in the bright sun change how you approached the set at all?
Ioanna: "We did eight shows in four days at South by Southwest, and that was a bit of a boot camp for daytime playing in indirect sunlight. And at least this wasn't direct sunlight, although I'm open to that as well [laughs]. It's like that scene in Interview With The Vampire at the bottom of the well. It can get really vibey. I'm just thrilled that we got to play."
Leopold: "Being a nocturnal person, I'm actually surprised how much I enjoyed every day show that we've done. The ones at South by... it was actually kind of cool playing in the daytime."
Can you tell me a little bit about your kimono. Is that the one that Jeremy Scott designed for you?
Ioanna: "Yeah, I'm wearing it. I've been collecting kimonos for a long time, for a number of reasons. It started when my family lived in Southeast Asia for a while. And throughout the years, I've gotten kimonos from awesome vintage shops around the states, and some of my Japanese friends have given me kimonos. I was having a conversation with Jeremy — I'm a huge fan of his — and we were having a talk about how we were doing Coachella. He was very kind to make me this hologram one."
Leopold: "And he also collects kimonos. He's got a huge collection."
Could you each describe the other's style in one sentence?
Ioanna: "He's sort of like a floral Edward Scissorhands."
Leopold: "She's like, I dunno, a goth on ecstasy."
Ioanna: "I like that. It couldn't get closer to the truth."
So, how does it feel having the album out?
Ioanna: "Amazing. It's our first full length. The first day it was out, we were opening for a band, and we sold like 80 CDs at the merch table. I never imaged that that would be the case. I thought the music we were doing was pretty specific, but I'm so grateful that it's connected with people."
Leopold: "It's been really exciting. I guess we've been around for a year and half or two years. People have been aware of us and we've been picking up people's attention here and there, but it feels pretty good to have it out so people can digest it. And it's great to have it streaming online so people who have heard of the band can immediately get a sense of the sound."
So, what's next for you guys?
Ioanna: "We're going on a tour with The Joy Formidable, which we're looking forward to. And we just got off a tour with Garbage. We're also going to be playing Lollapalooza, which we're excited about."
Leopold: "Yeah, basically touring and we're about to release a video for the song 'Ministry of Love.'"

More from News

Update: The Los Angeles City Attorney's Office charged the two male protesters that stormed the stage during Ryan Lochte's performance during Dancing With ...
Chrissy Teigen confirms that her life is just too too cute
The actor will not be attending a screening of the film Voyage of Time this evening. Though he narrates the documentary film, Pitt says he will not be ...
You could spend all day critiquing the media for the lack of compelling content created by and starring women. But why not put the kind of female-centric...
Two weeks ago, Nick Gordon was found responsible for the 2015 death of one-time girlfriend Bobbi Kristina Brown in a wrongful death lawsuit filed by her ...
Just when we thought we couldn't handle any more Hollywood romances ending, Naomi Watts and Liev Schreiber broke up. "Over the past few months we've ...
Viola Davis wants people to rethink what it means to be a survivor of sexual assault. In a speech benefitting the Rape Foundation, the How to Get Away ...
We've been waiting for this news ever since President Obama announced that the White House would host South by South Lawn. The official lineup is here, ...
Dusty Rose Levine 9/21/16 A photo posted by Adam Levine (@adamlevine) on Sep 23, 2016 at 9:40pm PDT Adam Levine and Behati Prinsloo Levine have ...
Update: Marion Cotillard's longtime partner, Guillaume Canet, has also weighed in on the Pitt-Jolie divorce rumors. In a post on Instagram, he wrote a long...
Fact: When a woman turns 30, she can do whatever the fuck she wants. To be sure, a woman can do just about anything just about anytime she wants. The ...
Last month, Star Wars star Daisy Ridley abruptly quit Instagram. The internet assumed that online bullying spurred her departure, because, well, the ...
Kylie Jenner has been summoned for questioning in a lawsuit against Tyga, TMZ reports. Before October 6, Jenner will appear for examination in a case ...
Pharrell Williams, the man responsible for "Happy," the song that would not go away, is expecting another child with his wife, Helen Lasichanh, E! Online...