By now you’ve probably caught on to our slight obsession with the East Bay-based jam company, INNA Jam. With owner Dafna Kory at the helm, the brand's grown like crazy over the last few years — offering ten times the amount of flavors for our jamming pleasure. Well, now INNA’s thrown another tasty surprise at us and after a few years of perfecting has released a spankin’-new product today. It’s not all about the jelly, guys...introducing INNA Shrub.
Don’t worry, we won’t judge if you are scratching your head right now, we didn’t exactly know what shrub was at first either. But, after guzzling some down — we assure you it’s a must-try. So, what exactly is this stuff? “It's essentially a fruit-vinegar-sugar syrup, mixed with sparkling water. It's the most refreshing drink I've ever had,” says Kory. “Of course, it's also great in cocktails.”
We’ll cheers to that! You can now buy the shrub for $15 a pop in a variety of flavors from quince to raspberry. If you aren’t already plotting what summer cocktails to mix this into — you should be. And, yes, you can try them out before you commit, at INNA Jam’s Emeryville warehouse party this Saturday. The 411 is below.
Photo: Courtesy of Inna Jam