Since it's essentially the Willy Wonka Factory of all things denim, you'd be mad not to head over to 300 Grant Avenue to check out Industrie Denim, from the folks who brought you American Rag and Levi's. Having just opened its doors to the city, this 3,000-square-feet flagship store houses all of the best and brightest in denim. You name it, they have it: J Brand, Comme Des Garçons, Rag & Bone, Current/Elliott, Levi's Made + Crafted, Adriano Goldschmied, Ksubi, Nudie Jeans Co., RRL/Polo Ralph Lauren...and that's only the tip of the iceberg.
The space is also well-stocked with shoes, bags (spotted: vintage Chanel!), and jewelry. The raddest thing about it, though: The dressing rooms come equipped with an "ass cam," which means you'll no longer have to uncomfortably crane your neck in front of the mirror, just to check how your butt looks in each pair. If that's not enough to get you all giddy, the interiors of Industrie Denim boast some pretty neat finds from local flea markets and salvage lots, creating the perfect meeting of industrial ruggedness and vintage chic. Industrie Denim is, simply put, so very San Francisco.
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And to give back to this indie-film-savvy city, through December 2, 10% from ALL of their sales will benefit the San Francisco Film Society. Go on a mad denim shopping spree, and at the end of the day, walk away feeling good about your contribution to the arts.
Industrie Denim; 300 Grant Avenue (at Sutter Street); 415-397-3800.
Photo: Via Industrie Denim