Shopping For Geeks — Macy's Test Runs Apple's iBeacon

mainPhoto: Courtesy Of Macy's
Our affinity for online shopping runs deep (you’d freak if we told you the inordinate amount of time we spend on Pinterest), but sometimes, you just can’t beat a good ol’ brick-and-mortar experience. However, the downside is we do find ourselves getting lost in the labyrinth of merch, wishing we could pinpoint what we want in a snap.
Advertisement
Well, leave it to the tech-minded to find a solution. According to Apple Insider, Macy’s is partnering up with Shopkick to be one of the first to test out Apple’s new iBeacon software, which tracks users' entrance into the store and alerts them if items starred within the Shopkick app are available and in which department. It even sends you item alerts from curated editor lists.
Apple’s iBeacon software, which launched alongside iOS7, is a low-energy Bluetooth, location-based offering that tracks users’ proximity to a building and subsequently pushes notifications. As of now, Macy's flagships in San Francisco and Manhattan are the only two participating, but here's to hoping for a national rollout soon. Holiday shopping? It's in the (Macy's) bag.
Advertisement

More from Tech

It's become almost second nature for a celeb to have some sort of side hustle. Why just make money acting when you can also release a perfume or found a ...
Remember when dorm drama just meant your roommate eating the last of your Oreos without asking, or talking on the phone too loudly while you were trying ...
Chrissy Teigen, the model turned TV host turned cookbook author, has amassed Twitter, Instagram, and Snapchat followings in the millions. The secret to ...
GENERATION STARTUP presents Women In Tech, an episode of an exclusive web series with footage left on the cutting room floor. The feature documentary ...
A Google search for "mooning" pulls up expected results: some news articles about protestors pulling down their pants, and the formal dictionary definition...
Pokémon Go was this year's biggest app sensation. Within 24 hours of its launch, the game became a mega hit and has since seen users walking billions of ...
For the second time this month, earthlings of the Western Hemisphere will experience a special event involving our moon. Earlier this month, we got our ...
(Paid Content) Refinery29 is now on Versy, a messaging and content-sharing app made for busy people like us
If you want to look up information about your favorite celebrities, your first instinct is probably to google them. But depending on who you're curious ...
Complaining today is much easier than it used to be. Lost luggage, bad service, extra charges, broken products — you used to have to put a letter in the ...
It's Google's 18th birthday which means it can finally see all the porn it serves up
Tonight marks the first of three presidential debates between candidates Hillary Clinton and Donald Trump. Because of the debate's close proximity to New...
The American Civil Liberties Union (ACLU) developed a phone app that will assist you in recording and reporting police conduct. The app, Mobile Justice, ...
If you aren't registered to vote, don't panic. As a matter of fact, thanks to Snapchat, you can now do it in just one minute, reports Time. The social-...