How would someone achieve the perfect coral hue?

“I wear the coral lipstick myself all the time and you can achieve that lip in so many different ways. It’s all about trying out different coral shades and it’s usually just not a shot of one color, but a mixture of a lipstick and then a pencil on top or a powder on top. Right now we’re offering our own Poppy King lipstick, which just came out last month. It wasn’t used in the catalog, but it was based on our coral lipstick. We received so many requests for that lipstick, so Poppy King and I worked on developing it. It took us a long time, but we tried the shade on people all around the office and it’s exciting because the coral really does work on many, many people. It’s sort of a way to achieve that lip without having to figure it out yourself.”